01
Search
Program intentA parent looks for play, readiness, or inclusive learning.
Search and content
A play-based learning center parents can actually find
Shoishob is a play and learning center in Mohammadpur, Dhaka. Parents come for STEAM play, school readiness, and an inclusive program for children with autism and ADHD. The site has to explain those differences and make a visit or enquiry the obvious next step.
Illustrative photograph. Not the client’s own premises or team.
CONTEXT
Several programs, one center
Shoishob runs play-based early learning for children from about two years old. The Play Program uses a STEAM approach on weekends. The School Readiness Program runs on weekdays for ages two to four. A separate Special Play Program is built for children with autism and ADHD, with parents in the room.
Around the center are a STEAM lab for schools, workshops, a parents’ community, and a twelve-month early-childhood school. Each one has its own age, time, and reason to enquire. Search and the website have to keep those offers distinct.
THE CHALLENGE
What had to be clear
The work starts from the situation, not from a channel list.
- 01
Parents do not search for one phrase. They look for play, school readiness, STEAM, or support for autism and ADHD.
- 02
A single homepage cannot carry every age, timetable, and session length.
- 03
The useful outcome is a visit or an enquiry, not a page that only gets read.
- 04
Program facts — days, hours, ages, and the Mohammadpur address — have to stay easy to check.
WHAT WE DID
The work, in pieces
Each piece is something a visitor or a parent can actually use.
Search around the programs
Pages follow the words parents use: play, school readiness, STEAM, and inclusive early learning.
One page per offer
Play, school readiness, special play, the STEAM lab, workshops, and the parents’ community each have a clear home.
Visit information beside the offer
Address, phone, session length, and age sit with the program, so a parent does not have to hunt for them.
Parents in the journey
The parents’ community and in-session parent role are part of the story, not a footnote.
A direct way to ask
Enquiry sits next to the program a parent is reading, instead of a generic contact page only.
Measure the enquiry
The useful signal is a visit or a question about a named program, not traffic on its own.
HOW IT FITS TOGETHER
The path through the work
Five steps, in the order a person actually moves.
02
Program
The right pageAge, time, and what happens in the session are clear.
03
Visit
The centerLocation and how to come are on the same page.
04
Enquire
A named next stepThe question is about a specific program.
05
Community
After the first visitParents’ sessions and home practice continue the relationship.
What parents ask about next tells the center which program page needs to be clearer.
PICTURES
What the work looks like
Product images are from the public sites. The photographs are stand-ins.
RELATED
Services behind this work
Also see HelloHRM.
QUESTIONS
Case study FAQ
Where is Shoishob?
The center publishes its address at Aakashleena, Block-E, Zakir Hossain Road, Mohammadpur, Dhaka. Session days and ages differ by program.
Is this a ranking report?
No. This page describes the programs and how the site is organized for search and enquiry. It does not publish traffic or ranking numbers.
Which programs are on the site?
Play, school readiness, special play for children with autism and ADHD, a STEAM lab, workshops, a parents’ community, and the early-childhood school.
A SIMILAR PROBLEM
If this sounds like your situation
Tell us what is hard to explain, hard to find, or hard to measure. We’ll look at the system before recommending a channel.
The current offer.
Where people get stuck.
The first useful change.