WEBSITE ANALYTICS

Website Analytics That Shows What Visitors Actually Do

Analytics should answer business questions, not produce dashboards no one uses. Instalogic configures website measurement around the actions that matter — enquiries, forms, calls, purchases, content engagement and campaign conversions.

View Our Work
14+Years of digital experience.
Marketing and technology, one team.
GTM trigger/tag screenshotIllustrative
GTM trigger/tag screenshotPlaceholder · asset not supplied
14+

Years of Digital Experience

Websites, marketing and technology

One team

Marketing and Technology Together

From recommendation to implementation

International

Client Experience Across Markets

Bangladesh · Canada · USA

Measured

Data-Driven Marketing

Priorities, reporting and what changes next

WHAT YOU GET

What This Service Includes

Illustrative studio desk with a website layout on a large screen
ILLUSTRATIVE PHOTOGRAPHY
01 / 07

GA4 setup and audit

Website & Conversion

Measurement plan

Start With the Questions

Before adding tags, we define what the business needs to know.

Which actions represent a meaningful conversion? Which campaigns or pages need comparison? What decisions will the data support?

GA4

GA4 and Event Tracking

We can configure or review GA4 events, key conversions, traffic attribution and page-level behavior. Events are named and documented so reporting remains understandable after implementation.

GA4 event mapDiagram
  1. 01GA4 events
  2. 02Key conversions
  3. 03Traffic attribution
  4. 04Page-level behavior
Illustrative bright studio with a curved timber partition
Illustrative photography · not a client project

Tag Manager

Google Tag Manager

Tag Manager can centralize measurement scripts and event triggers when it is configured carefully. We use it to support analytics and marketing tags while avoiding duplicate tracking and uncontrolled scripts.

Conversion tracking

Conversion Tracking Across Marketing

We align website events with Google Ads, Meta or other campaign platforms where appropriate. The goal is to create one consistent conversion definition rather than different numbers in every tool.

Measurement planDiagram
  1. 01Business goal
  2. 02Event
  3. 03Report

Reporting

Reporting and Interpretation

Dashboards are useful only when they surface the metrics that inform action. We can create reporting views and explain the changes, gaps and trends that matter to the marketing plan.

  • Changes
  • Gaps
  • Trends

WEBSITE DELIVERY

How We Build for the Next Step

  1. 01

    Define the website’s role in the customer journey.

  2. 02

    Plan layouts, content structure and CMS requirements.

  3. 03

    Keep design and development connected.

  4. 04

    Set up analytics, events, forms and conversion tracking.

  5. 05

    Improve content and conversion paths after launch.

Free Marketing AuditSections only · no score

What the audit reviews

  1. 01Website design
  2. 02Website development
  3. 03WordPress development
  4. 04Landing pages
  5. 05Website analytics
  6. 06Conversion optimization
  7. 07E-commerce capability

Illustrative outline · your audit is written for your business

FREE MARKETING AUDIT

Free Marketing Audit

The free audit looks at this service against your current setup. The list is the service scope, not a score.

FEATURED WORK

Proof still to be supplied

No verified client result is published for this service yet.

Marketing attribution dashboardIllustrative
Marketing attribution dashboardPlaceholder · asset not supplied
Illustrative studio interior with plants and natural light
14+Years of digital experience.
One team from plan to build.
Illustrative photography · not the actual Instalogic team

WHY INSTALOGIC

Strategy before another list of activities.

14+ years of digital experience

Websites, digital products, marketing and technology for more than 14 years.

Marketing and technology, one team

Tracking, landing pages, technical SEO and CRM work are implemented here, not just recommended.

Progress you can see

Clear priorities, reporting, regular progress meetings and goals we can measure.

Strategy before activity

More ads and more posts do not mean better marketing. We do the work most likely to move the goal.

QUESTIONS

Questions About Website Analytics

Answers from this service page.

Can you set up GA4 from scratch?

Yes. We can configure GA4 and define the events and conversions required for the website.

Do you work with Google Tag Manager?

Yes. GTM can be used for event triggers and marketing tags when it is appropriate for the implementation.

Can you fix duplicate or incorrect tracking?

Yes. Analytics QA can identify duplicate tags, broken events, incorrect conversion definitions and other common implementation problems.

Can you connect analytics to Google Ads and Meta Ads?

Yes, where the platforms and consent requirements allow it. We align conversion events so campaign optimization is based on better data.

Do you build dashboards?

Yes. Reporting dashboards can be created around the agreed metrics and business questions.

LET’S FIND THE NEXT OPPORTUNITY

Let’s Find Your Next Growth Opportunity

You don’t need another list of activities. You need to know what is working, what is holding growth back, and where to start.

What is already working.
What is losing the opportunity.
The first useful change.

START A CONVERSATION

Request your free audit

    Tell us where you want to grow. We’ll start with a focused conversation.