01
Discover
The client-work problemA buyer recognizes scattered hours and HR admin.
Product and digital marketing
A clearer path into an HR system built for client work
HelloHRM is a cloud HR platform for organizations that manage people across clients and projects. Instalogic’s marketing work connects that product story — worklogs, leave, attendance, and the tools teams already use — to a site a buyer can evaluate.
Illustrative photograph. Not the client’s own premises or team.
CONTEXT
HR for companies with many clients
HelloHRM keeps employee records, leave, attendance, requests, announcements, assets, and projects in one cloud system, on the web and in a mobile app. Nothing has to be installed.
The part that sets it apart is worklogs. Service teams often track hours in Trello, Asana, or ClickUp because each client uses a different tool. HelloHRM pulls that time into one place so a company can see hours by customer, project, and task, and bill or report from it. Pricing is a free plan for a small team and a premium plan charged per user.
THE CHALLENGE
What had to be clear
The work starts from the situation, not from a channel list.
- 01
The product covers many HR modules. A homepage that lists all of them does not tell a buyer where to start.
- 02
The distinctive job is centralized worklogs for firms with several clients, not a generic employee directory.
- 03
Free and premium have to be understandable before someone creates an account.
- 04
After signup, people still need help content for worklogs, leave, and subscription.
WHAT WE DID
The work, in pieces
Each piece is something a visitor or a parent can actually use.
Lead with the job
The story starts with service teams, client work, and hours, then opens into the rest of HR.
Product pages with a next step
Modules, pricing, and help each point toward trying the free plan or talking about premium.
Search for the category
Pages are written for HR software, leave, attendance, and worklog intent, not for a feature dump.
A path through evaluation
Discover the problem, compare the fit, try the free plan, then set the team up.
Help after the click
Worklogs, connected apps, and subscription are documented so the product can be used without a sales call.
Watch the plan choice
The useful signal is a start on the free plan or a move to premium, not visits alone.
HOW IT FITS TOGETHER
The path through the work
Five steps, in the order a person actually moves.
02
Compare
Modules and pricingWorklogs, leave, attendance, and the free plan are visible.
03
Try
Free planA small team can start without a long procurement step.
04
Set up
People and toolsEmployees, projects, and Trello, Asana, or ClickUp connect.
05
Run
Hours and HR togetherDaily logs, leave, and reports live in one system.
Questions in the help center show which part of the product story is still unclear on the marketing site.
PICTURES
What the work looks like
Product images are from the public sites. The photographs are stand-ins.
RELATED
Services behind this work
Also see Shoishob.
QUESTIONS
Case study FAQ
What is HelloHRM?
A cloud HR system for employee records, leave, attendance, requests, assets, projects, and worklogs. It runs on the web and on mobile, and can connect hours from tools such as Trello, Asana, and ClickUp.
Does this page publish campaign results?
No. It describes the product and the marketing system around it. Lead counts, ad spend, and conversion rates are not published here.
How does pricing work?
HelloHRM publishes a free plan for a small team and a premium plan billed per user. The exact allowance should be read on hellohrm.com, because plans change.
A SIMILAR PROBLEM
If this sounds like your situation
Tell us what is hard to explain, hard to find, or hard to measure. We’ll look at the system before recommending a channel.
The current offer.
Where people get stuck.
The first useful change.